Personal Information and Monetization
Submarines and railroads can't determine at market prices how much is appropriate when a country procures them.
→Decide by accumulating the cost
monetize
Originally meant "issuance of currency," "method of turning resources into gold," etc.
How to make money from free services" is a Japanese-English usage.
Some people say things like, "What I've learned in business school so far is useless."
But the principles have not changed.
Applicable conditions have changed.
Better to learn the principles first, then how conditions have changed.
Conditions will continue to change.
general principle
Business Model for Product Sales
Business Models for Advertising
Exchange of goods and services for value
Issue:
How do we find sellers/buyers?
How do we check and promote quality?
https://gyazo.com/7ea358b12ffb317a3a9d5f415697a114
Not good for a difficult translation.
One knows and the other doesn't."
Can a stranger be a sucker?
The unknowing side knows that they don't know.
take precautions
hinder the smoothness of business transactions
It attracts different people than you want to attract.
Previous owner has information.
nishio.iconGroupware may also reduce information asymmetry within the company!
One example is advertising
radioactive contamination
Although the technical cost is low
High reputational costs
The cost of making people believe they are safe is higher than the cost of making them safe.
Majority of the 21 trillion yen cost
advertising model
physical matching
near
Online Matching
search (e.g. for someone using a search engine)
→SEO is important
Fedex Fred Smith Ideas
Referring to the settlement of bills.
A model that creates a place for information to gather and takes a matching fee
Jeff Bezos, Securities & Investments employee
Products chosen to create Amazon
Low quality uncertainty
Small and expensive (low percentage of price of transported volume)
Lots of variety (searchable online stores are more advantageous than physical stores)
Examples: CDs, etc.
Data Monetization
credit limit
advertisement
Banks
Payment Services
Information on the movement of money can be found
How can we make use of this information?
→Financing.
There used to be incidents of bank employees copying passbooks and selling them to registrars.
Compliance is strict now.
Cannot sell information for money.
The "use the information yourself" line.
The same principle applies to accounts receivable.
Lower costs of doing disparate businesses together.
Purchase behavior information → alcohol and tobacco purchases → health risks → insurance
If uncertainty is reduced too much, insurance and financing will not be established.
https://gyazo.com/41405976da24211c26372a400b7dbcdd
The market is the sea and the organization is the land.
The state in which everything is organized is communism. It's not efficient (?) when it's all in the market.
Why？
Gather all the information and try to make a plan.
But it is not practical to collect and analyze all the information
Implicit assumption: because human information-processing capacity is poor
Difficult to gather local information
"There's a need in this place at this moment, so if you open a store, you'll make money!" Something like that.
In a planned economy, it takes too long for that information to get to the command center and for action to come down, and the timing is missed.
question
Planned economies have gone awry due to poor human communication skills.
The development of information technology has enhanced information transfer.
Would a planned economy be advantageous?
nishio.icon
I'm not sure about the national level, but I have skin in the game that it's the other way around at the corporate level.
At Cybozu, where groupware is used to communicate information all over the place
Movement to "abolish the manager position" rather than strengthen the supervisor's command and control.
As described in teal organization, the pyramid hierarchy is being dismantled in various companies. Why is this?
Because the bottleneck is not "human information transmission capacity" but "human information processing capacity."
https://gyazo.com/8d82de47ee02dc6e0e53d6e28668dd65
In an era when means of information transmission were poor, humans were the medium of information transmission.
The hierarchy is deeper because of the poor ability of humans to communicate information.
Deeper hierarchies resulted in greater delays.
Technology such as groupware (and radio and television) has made information transfer more efficient. In that era, it's easy for a large number of employees to receive the president's thoughts.
Receiving the president's real voice on a daily basis has facilitated the sharing of vision.
One hundred employees can hear the voice of one president, but one president cannot hear the voice of one hundred employees.
https://gyazo.com/8d244c287e29e32269b83074162de7fb
Notification brings [information flood
It may have been several times more efficient than in the days when information was communicated by voice or paper,
The volume of information circulating within the company has increased by two to three orders of magnitude as all employees disseminate information.
Current technology is not yet in a position to handle this.
How organizations change when decision makers' ability to process information is the bottleneck
Delegate decision-making
Process information without centralizing it
Made possible by sharing the vision and the information needed for decision-making in advance
Groupware has eliminated information asymmetry between management and employees.
No labor-management conflict
summary
The reason why the planned economy did not work is not because of "human information transmission capacity" but "human information processing capacity"
Information technology has enhanced the ability to communicate information, but not so much the ability to process it.
As a result, authority will be transferred to avoid localization of the burden of information processing
This trend will be reversed when decision-making itself is done by computers.
That's still a long way off.
division of labor
Fixed costs to variable costs
nishio.iconSkin feeling that doesn't really fit in the context of parallel work.
Increase uptime by car sharing cars that are not working while parked in front of the company.
The "increased occupancy" aspect of the car owner's position that
The "fixed cost to variable cost" position is on the side of those who use car sharing without owning a car.
Working in between childcare, for example, is certainly an improvement in utilization, but it doesn't feel right.
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